There’s a truth about social media that most real estate agents don’t discover until they’re burned out, frustrated, or quietly wondering why all the effort isn’t translating into business. The game is not played on your feed. It’s played in your DMs. Likes are public applause. Comments are performative. But...

Most real estate agents default to marketing homes by rattling off stats: three bedrooms, two baths, 2,364 square feet. The problem? Features don’t sell homes. Futures do. And as my former coach and mentor Jon Cheplak often says: People want to buy, but they don’t want to feel sold. That...

Thinking about getting your real estate license? Maybe you’ve binge-watched HGTV, love touring homes, or want the freedom to control your income and your time. It’s an exciting career path—and one of the few where you can build a six-figure business without a four-year degree. But here’s the truth no...

Unlocking Professional Growth: Strategies for Success In today’s competitive world, professional growth isn’t just a buzzword; it’s a necessity for anyone looking to excel in their career. Whether you’re a seasoned professional or just starting, understanding the strategies that drive growth can position you for long-term success. Let’s explore the...

Introduction: The Reality Behind the Dream Thinking about getting your real estate license? Before you start ordering business cards with “Luxury Specialist” in gold foil or practicing your slow-motion walk-throughs for TikTok, let’s hit pause. Real estate isn’t HGTV, it’s real life. For every beautiful closing day photo you see...

Hi, I’m Kendall Bonner, and I used to be you. I’ve walked in your shoes—as a new agent learning the ropes, as a top producer building momentum, as a team leader mentoring others, and as a broker-owner navigating the complexities of running a business. Today, I have the honor of...